New Zealand Internet Service's Expresso Mail, our own website Email Management System (EMS) enables you to self-manage your company's email marketing strategy from end to end, with backup support and an affordable pricing model.

Expresso Mail supports you in developing and maintaining your email database, designing and creating email communications, deploying emails within the good-practice principles of the NZ Unsolicited Electronic Messages Act, and measuring statistics and results.

The features of our Email Management System include:

• No software to install (accessible from your internet browser anywhere you are)
• Opt-in registration area built into your website as per your specifications
• Custom-designed templates that reflect your branding and website
• Powerful Content Management System to create email content
• Ability to personalise emails and filter for different segments of your list
• Options to create HTML or Plain Text email communications
• Automated bounced email processing and one-click unsubscribe functions
• Self-management of accounts and preferences by email subscribers
• User-friendly statistics to enable you to track the success of your email communications.

Expresso EMS provides you with an easy three-step process for creating emails:

1. You assemble and format your content into a template on your website.
2. Your email subscriber list is imported into an online customer database and gives you the opportunity to filter and segment based on characteristics you have recorded.
3. You test and deploy the email communication with our user-friendly tools and view statistics in real time.