It is well documented that website visitors can and do make assumptions about the credibility of an organisation based on the aesthetics of their website.

At New Zealand Internet Services, we have found that there are two main components to good website design:

• Ease of navigation
• Clear and relevant 'look and feel'

At the beginning of your website design project, we will sit down with you in an initial consultation to discuss your current branding, guidelines, target audience, vision, likes and dislikes to form an overall picture of the best 'look and feel' for your website.

We will also discuss the website content and user scenarios to build the most appropriate navigation structure. This could include such options as drop-down menus, keyword search and breadcrumb trails, as well as the incorporation of your branding into a customised look.

This information will then be used to design a series of mock-ups, the first stage of website development.

New Zealand Internet Service's key criteria for website design are:

• Highly professional, consistent look throughout the website
• User-friendly interface that makes it easy to navigate the website
• Fast download times
• Optimised for the most popular screen resolutions
• Easily scalable for future web development
• Functionality that enables feedback and interaction from your website visitors
• Ability for you to update and manage your website content independently

Contact New Zealand Internet Services to discuss our website design solutions and customer-focused approach.