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New Zealand Internet Services has the expertise to assist you in planning the Information Architecture (IA) of your website or intranet.
Information Architecture refers to the methods of organising websites, and includes elements such as site structure, navigation and page layout.
In any web development project an understanding of Information Architecture is critical and New Zealand Internet Services fully understands this. It is vital to structure the information on your website or intranet in a way that is going to give users the best experience. Often businesses or organisations will tend to structure information that makes sense to them internally, based on their operational model, but is not relevant or logical to their website users. This can cause a barrier to users and prevent your website from achieving your business, marketing or revenue goals.
Such an approach is typical of a website that displays lists and categories of products or services, but fails to present them in a way that provides a clear solution to a consumer's specific problem. For example, the user is seeking a way to "reduce their phone bill" but can only find a list of products and services and their technical features. The website user then must work harder to find the information they need.
At New Zealand Internet Services we work with you to produce the architecture of your site in wireframe form, so that you are able to focus on the website user, rather than the design solution. We also encourage you to undertake user testing to validate the proposed site structure and information layout.
Contact New Zealand Internet Services for more information about Information Architecture and how it would be approached in your web development project.